Adam Goldstein started a summer project which might just be the best way for online flight search called Hipmunk. CNN Money explains that Goldstein had some help from Steve Huffman, Reddit co-founder, when doing this new program. The site is user-friendly and has many colors, making Goldstein a genius within the site business.
Hipmunk is a huge change to travel
Flights are easy to see with the color Hipmunk adds to the list of flights. Hipmunk just launched this week, but tech industry reviews are glowing. As outlined by TechCrunch, “When you see the results you’ll never want to see flight results in any other format.” The team spent a lot of time on how the look of Hipmunk is perceived, which is said by Lifehacker to be “fantastic” which pleases Goldstein. There’s no clutter of text and buttons, just a color-coded arrangement of airlines. Searchers and effortlessly zoom in on a preferred within the grid at any time for additional info.
Winging it with ‘a small, cute animal and a good logo’
Goldstein and Huffman met with numerous online flight booking sites before settling on a deal with Orbitz, one of one of the most popular online travel aggregators. Both websites get to benefit from Hipmunk websites booked by Orbitz. Hipmunk’s chipmunk in flight goggles will no doubt bring the business the kind of brand recognition Twitter enjoys with its bluebird. The choice of mascot came from Goldstein’s girlfriend, reports CNN.
“She said, ‘If you pick a small, cute animal and a good logo you’ll never go wrong,’” Goldstein says.
Starting to prepare for the winter storm
Hipmunk has been evolving a bit. It is trying to improve every day with new ideas. Some of the things it’d like to improve would be stopping spam and expanding search functions. It’s more likely that hotels and auto rentals can be added on. It can be interesting to see how Hipmunk maintains its Zen-like design as additional content is added to the user experience. Whatever happens, the search for cheap flights is now less frustrating for searchers than ever before.
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CNN
money.cnn.com/2010/08/19/technology/hipmunk/
Hipmunk
hipmunk.com/
